BLOG MATRIX / PRICING

Prices you can see.
Before you ask.

Every service has a published starting price, or a plain reason it is quoted instead. Your proposal then fixes the scope and the figure before any work begins, and the number you approve is the number you pay.

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STARTING PRICES

What each service
starts from.

Prices exclude GST where it applies. Ad spend is paid directly to Google or Meta and is never part of our fee.

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What the starting price covers

A starting price is the smallest version of the service that is still worth doing: a business website of a few pages, SEO for a small site with a focused set of pages, ads management for one or two campaigns. It is not a teaser for a package nobody actually buys.

Four services are quoted rather than priced, and each for a stated reason. Link building is scoped monthly with a placement range, never per link, because per-link pricing rewards buying placements. Automation depends on your workflows, speed work on what a diagnostic finds, and consulting on the question you need answered.

What moves the figure above it

Not the size of your website. The count that matters is how many pages genuinely need work, which on most sites is a small fraction of the total: a catalogue of twelve thousand products may come down to forty category templates, and a two-hundred-page site may hinge on six service pages.

Beyond that, the honest list is short. How much writing is involved and who does it. Whether you have a developer, and how often they ship. How contested your terms are, since a crowded market needs more work for the same movement. How much of the job is diagnosis rather than production. And how much of your own team’s time is available, because work waiting on an approval costs the same as work in progress. Which of those dominate depends on the discipline, and the service pages set out what each one involves.

What a quote that looks too cheap is buying

At the bottom of this market the economics only work if almost nothing happens. That usually means an automated report nobody reads, a batch of directory submissions, some generated content published under your name, and a monthly summary of activity rather than outcomes. No one looked at your site, because looking at your site is the expensive part.

The cost is rarely just the wasted fee. Thin pages published at volume have to be found and removed later, low-quality links may have to be disavowed, and a year has passed. Cleaning up is routinely more expensive than the original work would have been, which is the sense in which cheap SEO is the costly kind. If the budget genuinely is small, the useful response is a narrower scope rather than a cheaper version of a wide one, which is what a small business scope is for.

Our starting prices sit just under what agencies in this market typically charge, not at the bottom of it. That is deliberate: low enough to be a fair offer, high enough that somebody actually looks at your site.

Before you sign anything, ours or anyone else’s

A proposal should state the objective, the deliverables, what is explicitly excluded, who implements each part, the reporting cadence, how access will be granted, and how a change to the scope gets agreed. Development time, content production, specialist or legal review, paid tools and third-party services are not included unless they are written down as included.

Two more that are often missing. What happens if it does not work: what would be reviewed, and at what point either side would say so. And how it ends, including notice and what you keep. The delivery side of all of this is set out under our process, and if a proposal in front of you is silent on several of these, that is worth asking about before the price is.

QUESTIONS, ANSWERED

A few practical details.

Why publish prices when most agencies do not?

Because a starting price answers the first question everybody has, and hiding it mostly wastes a call. Ours are set just under what agencies in this market typically charge. Your proposal still fixes the exact scope and figure before any work begins.

Is GST included?

No. Prices exclude GST where it applies, and your proposal shows any tax separately.

Is ad spend included in the ads management fee?

No. Ad spend is paid directly to Google or Meta from your own account. Our fee is a flat monthly amount agreed up front, never a percentage of what you spend.

What does the free SEO audit include?

A written review of your website’s search visibility: whether your pages are indexed and healthy, how your key pages match what customers search for, and your Google Business Profile if you have one. You get the five fixes that matter most, whether or not you hire us for any of them.

Why are some services quoted rather than priced?

Because a single number would mislead. Link building is scoped monthly with a placement range, never per link. Automation depends on your workflows, speed work on what a diagnostic finds, and consulting on the question you need answered.

A USEFUL NEXT STEP

Start with the free audit.

We review your site and send the five fixes that matter most, whether or not you hire us for any of them.

Get a free SEO audit