Local SEO

Local SEO is usually the cheapest SEO to run, because the highest-impact work — categories, services, photos, a review process — is front-loaded and does not need monthly content. We quote a setup scope and a smaller ongoing figure, and for many small businesses the ongoing part is genuinely optional after the first few months.

Category and profile fixes can move rankings within two to four weeks, which is far faster than website SEO. Review volume and citation consistency take longer to compound — expect three months before the position is stable rather than fluctuating.

Not strictly — a Google Business Profile can rank without one. But the site is what converts the click into an enquiry, and Google uses it as a relevance signal for the profile, so a business with both consistently outperforms a business with only a listing.

Honestly, not reliably. Proximity is a ranking factor you cannot work around, and creating a fake address or a virtual office to fake it is grounds for suspension. If you genuinely serve that area, a service-area profile and a real landing page will help — but we will not pretend it is the same as being there.

Organic SEO competes for the blue links, local SEO competes for the map pack that sits above them. They use different signals, different assets and different work — which is why this is a separate page. Most local businesses need both, and the map pack usually pays back sooner.