BLOG MATRIX / GOOGLE & META ADS
Google and Meta ads management for Indian businesses
Ads only work when the landing page and the measurement work. We set up all three together, and will tell you if paid is the wrong lever for your business right now.
Discuss Google & Meta adsIS THIS THE RIGHT FIT?
Who Google & Meta ads is for.
- Businesses that need enquiries faster than SEO can deliver
- Anyone running ads without knowing their real cost per enquiry
- Companies with a proven offer who want to scale it
- Local service businesses competing on a small, defined area
Campaigns measured on cost per enquiry, pointing at pages built to convert.
From ₹9,900 a month. See every price
What is included
- Campaign setup. Search, Performance Max or Meta, chosen for how people actually buy what you sell.
- Keyword and audience research. Including the negative keywords that stop you paying for irrelevant clicks.
- Landing pages. A page built for the ad, rather than sending paid clicks to a homepage.
- Conversion tracking. Set up before spend starts, so you know cost per enquiry from day one.
- Creative and copy testing. Structured tests rather than changing everything at once and learning nothing.
- Ongoing management. Budget shifted toward what converts, and paused where it does not.
Where most businesses start
Most underperforming ad accounts are not an ad problem. Clicks land on a homepage instead of a relevant page, conversion tracking was never set up properly, and the reported "cost per click" says nothing about cost per customer.
How we approach Google & Meta ads
We treat campaign, landing page and measurement as one job. Tracking goes in before spend starts, so from day one you know what an enquiry actually costs rather than what a click costs.
What changes for your business
Enquiries this week, not this quarter. Paid is the fastest channel to switch on when you need volume now.
Know your real numbers. Proper tracking turns "we spent ₹X" into "an enquiry costs ₹Y", which is the only number that supports a decision.
Less wasted spend. Negative keywords and audience exclusions stop you paying for clicks that were never going to convert.
Test demand quickly. Ads are the cheapest way to find out whether a new service or market is worth pursuing.
Tools we use
- Google Ads
- Meta Ads Manager
- Meta Pixel
- Google Analytics 4
- Google Tag Manager
QUESTIONS, ANSWERED
A few practical details.
What budget do I need to start?
It depends entirely on your market and what a customer is worth to you. We work that out with you first — if the numbers do not support paid acquisition yet, we will say so rather than take the retainer.
What does Google Ads management cost in India?
Management starts from ₹9,900 a month, as a flat fee agreed up front rather than a percentage of your spend, because a percentage quietly rewards us for spending more of your money. The exact fee depends on the number of campaigns and how much ongoing testing you want. Ad spend is separate and goes directly to Google or Meta.
Google Ads or Meta Ads — which is better for my business?
Google Ads suits demand that already exists, where people are actively searching for what you sell. Meta suits demand you have to create, where a visual can interest someone who was not looking. If people search for your service by name, start with Google.
Is the ad spend included in your fee?
No. Ad spend goes directly to Google or Meta from your own account, and our management fee is separate and stated up front. You keep control of the account and the billing.
How soon will I see results?
Traffic starts immediately. Meaningful optimisation needs a few weeks of conversion data before the account can be tuned on evidence rather than guesswork.
Do I need a separate landing page?
Usually yes. Sending paid clicks to a homepage is the most common reason a campaign underperforms — the visitor arrives with a specific need and has to go hunting.
Can you run ads for a local service business?
Yes, and location targeting plus a tight negative keyword list matters more than budget at that scale. We also make sure calls and WhatsApp messages are tracked as conversions, since local enquiries rarely arrive through a form.
Will I keep access to my ad account?
Yes. The account stays in your name with your billing, and we work inside it with granted access. If you stop working with us, you keep the account, the history and the learnings.
A USEFUL NEXT STEP
Talk to us about Google & Meta ads.
Paid traffic that lands somewhere built to convert, with tracking that tells you the cost per enquiry rather than per click.