Blog MatrixThe problem
Most underperforming ad accounts are not an ad problem. Clicks land on a homepage instead of a relevant page, conversion tracking was never set up properly, and the reported "cost per click" says nothing about cost per customer.
✦ Google & Meta Ads
Google & Meta Ads
Ads only work when the landing page and the measurement work. We set up all three together, and will tell you if paid is the wrong lever for your business right now.
You own the code, domain and every credential
Fixed-scope proposal within one working day
Contrast and tap targets checked against WCAG
How we solve it
We treat campaign, landing page and measurement as one job. Tracking goes in before spend starts, so from day one you know what an enquiry actually costs rather than what a click costs.
Who it's for
- Businesses that need enquiries faster than SEO can deliver
- Anyone running ads without knowing their real cost per enquiry
- Companies with a proven offer who want to scale it
- Local service businesses competing on a small, defined area
What you end up with
Campaigns measured on cost per enquiry, pointing at pages built to convert.
Get a free proposalWhat's included in Google & Meta Ads
Campaign setup
Search, Performance Max or Meta, chosen for how people actually buy what you sell.
Keyword and audience research
Including the negative keywords that stop you paying for irrelevant clicks.
Landing pages
A page built for the ad, rather than sending paid clicks to a homepage.
Conversion tracking
Set up before spend starts, so you know cost per enquiry from day one.
Creative and copy testing
Structured tests rather than changing everything at once and learning nothing.
Ongoing management
Budget shifted toward what converts, and paused where it does not.
What it does for the business
Enquiries this week, not this quarter
Paid is the fastest channel to switch on when you need volume now.
Know your real numbers
Proper tracking turns "we spent ₹X" into "an enquiry costs ₹Y", which is the only number that supports a decision.
Less wasted spend
Negative keywords and audience exclusions stop you paying for clicks that were never going to convert.
Test demand quickly
Ads are the cheapest way to find out whether a new service or market is worth pursuing.
How it works
- 01
Requirement discussion
We learn the business, the audience and what the work has to achieve.
You getRequirements and a recommended direction
- 02
Planning and design
Scope, sitemap, timeline and cost agreed in writing before anything is built.
You getWritten proposal and project plan
- 03
Development
We build, and you see progress at every stage rather than one big reveal.
You getA working, reviewable build
- 04
Testing
Devices, browsers, speed and accessibility checked before anything goes live.
You getA tested, signed-off build
- 05
Deployment
Launch, DNS, SSL, analytics and search setup handled for you.
You getLive site and every credential
- 06
Support and maintenance
Optional ongoing care — updates, monitoring and improvements after launch.
You getTraining and post-launch support
Tools and technologies
- Google Ads
- Meta Ads Manager
- Meta Pixel
- Google Analytics 4
- Google Tag Manager
We pick the stack around what the project needs and how you plan to maintain it — not around what we felt like using. Every logo here is a trademark of its owner, shown to identify the tools we work with.
Why work with us
One team, start to finish
The person who scopes your project is the person who builds it. Nothing gets lost between a designer, a developer and an account manager.
Fixed scope, fixed price
Quoted on scope rather than hours, agreed in writing before work starts. No surprise invoices.
You own everything
Code, domain, hosting and analytics in your name, handed over at launch. Leaving is always possible even if you never do it.
What it costs
Every project is quoted on scope rather than hours, so the number you approve is the number you pay. Tell us what you need and you'll have a fixed-scope proposal within one working day.
Frequently asked questions
What budget do I need to start?
It depends entirely on your market and what a customer is worth to you. We work that out with you first — if the numbers do not support paid acquisition yet, we will say so rather than take the retainer.
What does Google Ads management cost in India?
Our management fee is a flat monthly amount agreed up front, not a percentage of your spend — a percentage quietly rewards us for spending more of your money. The fee is quoted against the number of campaigns and how much ongoing testing you want.
Google Ads or Meta Ads — which is better for my business?
Google Ads suits demand that already exists, where people are actively searching for what you sell. Meta suits demand you have to create, where a visual can interest someone who was not looking. If people search for your service by name, start with Google.
Is the ad spend included in your fee?
No. Ad spend goes directly to Google or Meta from your own account, and our management fee is separate and stated up front. You keep control of the account and the billing.
How soon will I see results?
Traffic starts immediately. Meaningful optimisation needs a few weeks of conversion data before the account can be tuned on evidence rather than guesswork.
Do I need a separate landing page?
Usually yes. Sending paid clicks to a homepage is the most common reason a campaign underperforms — the visitor arrives with a specific need and has to go hunting.
Can you run ads for a local service business?
Yes, and location targeting plus a tight negative keyword list matters more than budget at that scale. We also make sure calls and WhatsApp messages are tracked as conversions, since local enquiries rarely arrive through a form.
Will I keep access to my ad account?
Yes. The account stays in your name with your billing, and we work inside it with granted access. If you stop working with us, you keep the account, the history and the learnings.
Related services
Web Design Services
A site that explains what you do in seconds and makes the next step obvious, so more visitors turn into enquiries instead of leaving.
SEO Services
Get found for the searches your customers actually make, so more of the right people reach you without paying for every click.
AI Automation
Enquiries answered in seconds and followed up automatically, without a bot pretending to be a person or losing a real customer.