Ecommerce SEO

Yes, and Shopify has constraints worth knowing about — you cannot change the /collections/ and /products/ URL structure, and the same product living under several collections creates duplicate paths by default. We work within those rather than pretending the platform is neutral.

Yes. WooCommerce gives more URL control than Shopify but defaults badly — product permalinks, attribute archives and pagination all generate indexable pages that usually should not be. Most of the early work is deciding what Google should never see.

By catalogue size and platform rather than by page, because the work scales with how many URLs your store generates, not how many products you sell. A 200-product store with four filters can be more work than a 2,000-product store with none.

No, and you should be sceptical of anyone who says yes. We rank products by revenue and rewrite from the top down, then use structured templates for the tail. Original copy on your best 50 products beats thin copy on all 2,000.

Amazon is a separate search engine with its own ranking rules, and we focus on Google. We will tell you where the two overlap — product titles and attributes especially — but we do not sell Amazon listing optimisation as a service.