Blog MatrixThe problem
Enquiries arrive on WhatsApp, land on someone's personal phone, and get answered hours later or not at all. Follow-up depends on somebody remembering. Meanwhile the customer has messaged three competitors.
✦ Service
AI Automation
Automation for the specific workflows worth automating — enquiry capture, follow-up and reporting — always with a defined escalation path to a human.
How we solve it
We automate the parts that are genuinely mechanical — instant acknowledgement, routing, timed follow-up, reporting — and define exactly where a human takes over. Automation should shorten response time, not trap someone in a loop.
Who it's for
- Businesses getting more WhatsApp enquiries than they can answer promptly
- Teams losing leads because follow-up depends on memory
- Anyone whose enquiries are scattered across personal phones
What you end up with
Every enquiry acknowledged immediately, tracked in one place, and followed up on schedule.
What's included
WhatsApp enquiry capture
Enquiries land in one place instead of scattered across personal phones.
Instant acknowledgement
An immediate, honest reply — clearly automated — so nobody is left wondering if it arrived.
Automated follow-up
Timed, relevant follow-ups so leads do not go cold while you are busy.
Human escalation
A clear hand-off point. Automation should never trap someone who needs a person.
Reporting workflows
Daily or weekly summaries pushed to you, rather than a dashboard nobody opens.
CRM and form integration
Website enquiries, WhatsApp and your CRM connected so nothing is retyped or lost.
What it does for the business
Answer in seconds, not hours
Response time is often the whole difference between winning an enquiry and losing it to a competitor.
Nothing falls through
Automated follow-up catches the leads that would otherwise be forgotten on a busy day.
Hours back each week
The repetitive part of enquiry handling stops consuming someone's working day.
Every enquiry in one place
No more leads living on a staff member's personal phone where nobody else can see them.
How it works
- 01
Requirement discussion
We learn the business, the audience and what the work has to achieve.
You getRequirements and a recommended direction
- 02
Planning and design
Scope, sitemap, timeline and cost agreed in writing before anything is built.
You getWritten proposal and project plan
- 03
Development
We build, and you see progress at every stage rather than one big reveal.
You getA working, reviewable build
- 04
Testing
Devices, browsers, speed and accessibility checked before anything goes live.
You getA tested, signed-off build
- 05
Deployment
Launch, DNS, SSL, analytics and search setup handled for you.
You getLive site and every credential
- 06
Support and maintenance
Optional ongoing care — updates, monitoring and improvements after launch.
You getTraining and post-launch support
Tools and technologies
- WhatsApp Business API
- Meta Business Suite
- Zapier / Make
- Google Sheets
- CRM integrations
We pick the stack around what the project needs and how you plan to maintain it — not around what we felt like using.
Why work with us
One team, start to finish
The person who scopes your project is the person who builds it. Nothing gets lost between a designer, a developer and an account manager.
Fixed scope, fixed price
Quoted on scope rather than hours, agreed in writing before work starts. No surprise invoices.
You own everything
Code, domain, hosting and analytics in your name, handed over at launch. Leaving is always possible even if you never do it.
What it costs
Every project is quoted on scope rather than hours, so the number you approve is the number you pay. Tell us what you need and you'll have a fixed-scope proposal within one working day.
Frequently asked questions
Will customers know they are talking to a bot?
Yes, and deliberately so. Automated replies are labelled as automated. Pretending a bot is a person annoys people and costs you the enquiry when they realise.
What happens when the automation cannot help?
It hands off to a person. Every workflow we build has a defined escalation path — no dead ends and no loops.
Do I need the WhatsApp Business API?
For proper automation, usually yes. We will explain the cost and the approval process before you commit, and tell you if a simpler setup is enough.
Is this suitable for a small team?
Often it matters more for a small team, because there is nobody spare to watch the inbox. We keep the scope tight — one or two workflows done properly beats automating everything badly.
Other services
Web Design Services
A site that explains what you do in seconds and makes the next step obvious, so more visitors turn into enquiries instead of leaving.
SEO Services
Get found for the searches your customers actually make, so more of the right people reach you without paying for every click.
Web Development Services
Your approved design built into a fast, secure site that works on every phone and does not slow down as you add pages.