Website Redesign

Only if the migration is mishandled. Rankings are attached to URLs, so the risk sits in changed or deleted URLs without redirects, and in rewritten copy that drops the terms a page ranked for. Both are avoidable, which is why the URL map and content audit come before any design work.

It depends on how many pages carry over, whether content is rewritten, and whether the platform changes. A redesign on the same platform with existing content is considerably cheaper than a rebuild plus migration, and we tell you which one your site actually needs after the audit.

Redesign when the structure and platform still serve you and the site simply looks and converts badly. Rebuild when the platform is the constraint — when it is slow, fragile or expensive to change. We audit first and give you the honest answer, including when the answer is that neither is needed yet.

Yes, and often we should. Pages that already rank are assets, and rewriting them for the sake of a fresh feel is one of the easier ways to lose traffic. We keep what performs, rewrite what underperforms, and merge what competes with itself.

A small site is typically four to six weeks — longer than a comparable new build, because the audit and URL mapping happen before design starts. That front-loaded work is what stops the launch costing you traffic.