Content Marketing

Cost depends on how much research a piece needs and whether you want briefs only or the finished article. We price per agreed plan rather than per word, because per-word pricing rewards padding — and a 900-word piece that answers the query properly beats a 2,000-word one that circles it.

Consistency beats volume. Two well-researched pieces a month that target real searches will outperform eight written to fill a calendar.

SEO decides which searches are worth targeting and makes sure the site can rank at all; content marketing is what you publish to win those searches and convince the reader. They are the same job split in two — most of our clients run them together.

Either. Some clients want briefs and write in-house; others want the whole thing. We will not publish invented statistics, testimonials or case studies on your behalf.

English is what we write and edit to a publishable standard in-house. For Hindi or regional-language content we work with native writers and are upfront about that, because content in a language your team cannot review is a risk you should agree to knowingly.

Typically three to six months for a new article to settle into position, longer in competitive markets. Refreshing pages that already rank is usually faster.

Drafting tools are used where they help, but every piece is planned, edited and fact-checked by a person. Unedited AI content ranks badly and reads worse.

It is writing built around a specific search and the intent behind it, rather than writing that gets keywords sprinkled in afterwards. The brief decides the query, the angle and the internal link before drafting starts — which is why an SEO-written piece ranks and a general blog post usually does not.